Category: Search Engine Optimization

The increased use of voice and mobile search has revolutionized how people access information and interact with technology. Voice search refers to using voice

In today’s digital age, it is vital for businesses to have an online presence to stay competitive. One of the key components of online

Getting your site to rank on the first page of the search engine results page (SERP) is no easy feat. Search engines exist to

When creating your SEO strategies or working with an expert, you’ve probably heard of “search intent.” Understanding how search intent works and plays into

Make content to match your target demographic’s search intent Aligning the content on your website to your target demographic’s search intent is a difficult

Google updates its algorithm thousands of times per year with minor effects on the overall ranking of your website. When core updates happen, that’s

When people use Google to inquire about sensitive topics related to their life and livelihood, they want to know that what they find is

The amount of time people use or imply the phrase “near me” when looking for businesses, products, services, and other information is staggering. Service-based

When people use search engines like Google, they are looking for results that, yes, answer their inquiry, but more importantly, are answers that users

You’ve put countless hours and investment into building your brand and online presence within your industry. You may or may not already be in