This is part of the process of Google determining your placement amongst your ranking competitors. When a website constantly performs well when placed higher in the search results (via more clicks and less time spent researching).
Google constantly arranges and grades pages for how effective they are at solving a “query”. They measure the quality of the content using the E.A.T. metrics discussed earlier. They also arrange the position of pages to see how this impacts clicks and reduces time spent solving a query.
The art of converting impressions into clicks involves all of the proceeding mentions of crafting high quality and indexible content. However, the art of convincing someone your website is the #1 resource for their question is making text that draws them in over the competitors. In Google, your website is represented via your domain name, meta title, meta description and favicon.
Please show an example of a meta title and description from a Google search
The two elements you can easily change and test are the:
After submitting your website to Google, typically, the first keywords you rank for are those related to your brand (ie business name, address, or phone number). To gain impressions target keywords however, you will need constantly improve your content, and build backlinks to your content, in order to show Google your content is relevant and helpful. See our article on producing E.A.T. content for more advice on building content.
Assuming you have already created a website, you will want to make sure you have completed some of the basic steps:
Then, you will want to submit your website to Google:
After this, your website is now in Google’s database. This is the first step.